Strategic Marketing for Consultants

Some consultants get so caught up in technical jargon that they miss the opportunity to communicate their real value to clients. We help consultants "translate" their expertise to reach the right clients, leverage their time, and achieve their business goals.

Let us work with you to:

• focus and position your expertise


• communicate your unique strengths and services


• create high-impact, affordable marketing pieces

For a user interface design consulting firm —
Developed and "translated" marketing materials to target business audiences, served as marketing rep, assisted in the positioning of conference topics, promoted their expertise to conference programs and professional journals.

For a user interface designer —
Wrote a marketing plan to identify specific marketing and strategic activities to move this consultant from subcontractor to President of his own consulting firm.

For an organizational design expert —
Coach on issues related to collaborating and partnering with 2 other consultants, including effective marketing language, client ownership issues, identifying complementary skills, ways to speed up the decision-making process to seize marketing opportunities quickly.

For professional speaker and motivational expert —
Marketing rep for a national speaker booking engagements to corporations and speakers bureaus.