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30
Second Commercials by Gloria Reisman Your 30 second commercial is a concise description of your expertise and the benefits you provide to clients. Here are some sample "commercials". "As a marketing rep, I help consultants reach the right clients, leverage their time, and achieve their business goals by applying my communication and marketing expertise." "As a human factors expert, I help companies maximize the fit between new technology and the people who use it." I recently asked an IT consultant to tell me what he did. This example shows you the iterative process we used to quickly capture his expertise in a 30 second commercial. Version 1: (a dry start)
Version 2: (clear but needs to be jazzier)
Version 3: (gives you a real feel for the benefit of his technical expertise)
About the author Gloria Reisman is principal and marketing director of Reisman Consulting Group, Inc., a consulting services and placement company based in Philadelphia, PA. Reisman provides experts to Fortune 1000 companies in the areas of technical writing and documentation, online help, marketing communications, interface design, web usability, training development and instructional design. Reisman lectures and coaches independent consultants on marketing techniques to reach more clients, how to maximize their time, and ways to achieve their business goals. Copyright © 2000 Reisman Consulting Group, Inc. All Rights Reserved. Reisman Consulting
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